September 03, 2008

SCOTT USA and Ritchey Design to Sponsor CrossVegas

SCOTT and Ritchey to also host a VIP retirement party for World Cup racer,   Thomas Frischknecht at CrossVegas   SUN VALLEY , Idaho and SAN CARLOS, Calif. – September 3, 2008 – SCOTT  and Ritchey Design is proud to announce their co-sponsorship of the Elite men’s and women’s races at CrossVegas this month. In addition, both companies will be hosting a VIP retirement party at the races for Thomas Frischknecht to celebrate his incredible 19-year career as a World Cup competitor.
...to down load the high-res image, please click here. “CrossVegas, held in conjunction with Interbike, will arguably draw a huge crowd of cycling enthusiasts,” said Adrian Montgomery, marketing director for SCOTT. “It will be an amazing opportunity to take that population of cycling fans and entertain them, as well as commemorate the career of cycling’s greatest champion and sportsman, Thomas Frischknecht.” The CrossVegas cyclocross event will take place on Wednesday, September 24 at the Desert Breeze Soccer complex in Las Vegas. SCOTT-Swisspower athletes Thomas Frischknecht and Florian Vogel will compete in the Elite men’s race, which starts at 9:00 p.m. The VIP retirement party and an informal press conference with Frischknecht will be held immediately following the men’s race in the SCOTT and Ritchey booth. “I am happy to have SCOTT and Ritchey, two top brands in the bike industry, involved in CrossVegas,” said Brook Watts, co-promoter and marketing director for CrossVegas, LLC. “We are especially honored to help Thomas celebrate his retirement by helping him compete in the last race of his career.” During the informal press conference, Frischknecht will discuss his new role with the SCOTT-Swisspower Team, and SCOTT will debut its new Cyclocross line at the event, along with the new Addict CX. The Addict CX features a 986 gram carbon frame outfitted with Ritchey’s WCS cockpit components, straight CX carbon fork and Carbon 38 wheels. For more information about SCOTT Bicycles, CrossVegas or to request a VIP pass, contact Adrian Montgomery at 208.622.1036 or via email at amontgomery@scottusa.com. The Desert Breeze Soccer complex, the venue for CrossVegas, is on the corner of Desert Inn and Durango Roads. Interbike will provide complimentary shuttle service from the Sands to the race location from 6:00-11:00 pm, with shuttles leaving every 15 minutes. # # #   About SCOTT USA SCOTT USA, Inc., established in 1958 and located in Sun Valley, Idaho, is a leading international manufacturer of premium bike accessories/equipment, motorsports, and wintersports products. To learn more about SCOTT USA, please visit www.scottusa.com. About Ritchey Design Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. To learn more about Ritchey Design, please visit www.ritcheylogic.com.